SSL and Secure Certificates provide security for your website by encrypting communications between the server and the person visiting the website. It is traditionally required to be used on e-commerce sites when accepting credit card payments online. Recently, Google are pushing for HTTPS to make the web a safer place. Adding an SSL certificate and showing the green padlock on your web pages build trust and credibility with your visitors. Now that Google factor this into their algorithms it has also become an important SEO consideration.
A website is a great way to engage with customers and promote your business, as well as provide a central platform to link to your various social media accounts, but your online investment costs more than a one-off payment. There are ongoing fees and developments to consider to ensure that your website remains secure and keeps up to date with the latest tech advancements.
CRM stands for Customer Relationship Management, and is basically an app that helps you manage your relationships with current and prospective customers. Your email and contacts do that to an extent, and combined are a CRM of sorts, however, modern CRM applications are much more powerful, and take your email and contact list to a new level.
Image organisation is important in order to easily navigate to images on the server for use on the website.
Image naming and meta data are important for SEO and Accessibility
We're excited to show off a new Web-Duka website for East African Board Riders (EABR). This group of kite surf, windsurf and surf enthusiasts promote board sports in East Africa, take on expeditions, and help to raise funds and awareness for charitable causes. We're proud to be a part of their journey.
The vast majority of the time when we build a new site, the client we’re working with already has an established website that they’re replacing. This is valuable from a search engine optimisation perspective, as instead of launching the site completely afresh, existing link equity, domain authority, site visitors and many other factors can be maintained to ensure that their new website will already have an existing audience and search engine rankings to build upon.
A fascinating interactive infographic - The Evolution Of The Web - is a great illustration of how fast the web develops, and gives an insight into the challenges of keeping up to date with the latest technlogies and media trends.
No technology in history has developed at such a speed, or continues to accelerate as the internet is currently doing.
LinkedIn has recently rolled out a news feed service called LinkedIn Today. It is currently in Beta development mode, but available through your LinkedIn account from the menu bar under More > News.
The feature aggregates news articles from across the internet, and displays what LinkedIn deems to be of most interest to each particular user based on their profile, and stories that have proved to be popular amongst each users connnections.
With Google's search formula a closely guarded secret, there are thousands of companies offering search optimisation services, claiming that they can establish a client's website on the coveted first page of Google.
While they may enjoy some short-term success with various tweaking methods, Google is constantly updating and changing its search parameters, with only one thing remaining constant - quality content. As this illuminating video, released by Google, shows, there are only two long-term solutions for high rankings - both of which Wed-Duka can help you with - advertising and quality content.