What is HTTPS and SSL for websites?

What is HTTPS and SSL for websites?

SSL and Secure Certificates provide security for your website by encrypting communications between the server and the person visiting the website. It is traditionally required to be used on e-commerce sites when accepting credit card payments online. Recently, Google are pushing for HTTPS to make the web a safer place. Adding an SSL certificate and showing the green padlock on your web pages build trust and credibility with your visitors. Now that Google factor this into their algorithms it has also become an important SEO consideration.

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What are your recurring website fees?

What are your recurring website fees?

A website is a great way to engage with customers and promote your business, as well as provide a central platform to link to your various social media accounts, but your online investment costs more than a one-off payment. There are ongoing fees and developments to consider to ensure that your website remains secure and keeps up to date with the latest tech advancements.

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How a CRM system can increase sales and automate workflow

How a CRM system can increase sales and automate workflow

CRM stands for Customer Relationship Management, and is basically an app that helps you manage your relationships with current and prospective customers. Your email and contacts do that to an extent, and combined are a CRM of sorts, however, modern CRM applications are much more powerful, and take your email and contact list to a new level.

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Why is website image organisation, naming and meta data important?

Why is website image organisation, naming and meta data important?

Image organisation is important in order to easily navigate to images on the server for use on the website.
Image naming and meta data are important for SEO and Accessibility

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How do I prepare images for use on a Website?

How do I prepare images for use on a Website?

This article covers the basics of image resolution, dimensions and file size, and why these need to be considered when preparing an image for use on a website.

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East African Board Riders

East African Board Riders

We're excited to show off a new Web-Duka website for East African Board Riders (EABR). This group of kite surf, windsurf and surf enthusiasts promote board sports in East Africa, take on expeditions, and help to raise funds and awareness for charitable causes. We're proud to be a part of their journey.

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301 Redirect Strategy and preserving your Search Engine rankings

301 Redirect Strategy and preserving your Search Engine rankings

The vast majority of the time when we build a new site, the client we’re working with already has an established website that they’re replacing. This is valuable from a search engine optimisation perspective, as instead of launching the site completely afresh, existing link equity, domain authority, site visitors and many other factors can be maintained to ensure that their new website will already have an existing audience and search engine rankings to build upon.

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1Password app for all your logins

1Password app for all your logins

Tired or remembering all your passwords? Still using note books or spreadsheets to keep track of all your logins? Then you should try out 1Password, a great app that takes care of all your logins in a secure cloud database.

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Social Media Hubs and Aggregators

Social Media Hubs and Aggregators

Social Media and Hashtag Aggregation platforms, also called Social Media Curation or Content Curation is a fast evolving feature of online marketing.

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Bio-Ken Posters

Bio-Ken Posters

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Bio-Ken Magazine Advert

Bio-Ken Magazine Advert

An A5 sized advert to be used for advertising in magazines, posters, as well as online media.

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Slideshare - take it for a spin...

Slideshare - take it for a spin...

Slideshare is a fast growing social media network allowing users to upload PowerPoint presentations into online slideshows available to the global online audience.

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Web Evolution - Ride with it

Web Evolution - Ride with it

A fascinating interactive infographic - The Evolution Of The Web - is a great illustration of how fast the web develops, and gives an insight into the challenges of keeping up to date with the latest technlogies and media trends.

No technology in history has developed at such a speed, or continues to accelerate as the internet is currently doing.

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'Linkedin Today'

'Linkedin Today'

LinkedIn has recently rolled out a news feed service called LinkedIn Today. It is currently in Beta development mode, but available through your LinkedIn account from the menu bar under More > News.

The feature aggregates news articles from across the internet, and displays what LinkedIn deems to be of most interest to each particular user based on their profile, and stories that have proved to be popular amongst each users connnections.

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Facebook for your business

Facebook for your business

If you're thinking about setting your business up with a presence on Facebook, you might find a series of articles linked to below will help you through the setup process, and give you some useful tips on how to manage and anaylse your facebook campaign.

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How Google Search works

With Google's search formula a closely guarded secret, there are thousands of companies offering search optimisation services, claiming that they can establish a client's website on the coveted first page of Google.

While they may enjoy some short-term success with various tweaking methods, Google is constantly updating and changing its search parameters, with only one thing remaining constant - quality content.  As this illuminating video, released by Google, shows, there are only two long-term solutions for high rankings - both of which Wed-Duka can help you with - advertising and quality content.

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