301 Redirect Strategy and preserving your Search Engine rankings

301 Redirect Strategy and preserving your Search Engine rankings

The vast majority of the time when we build a new site, the client we’re working with already has an established website that they’re replacing. This is valuable from a search engine optimisation perspective, as instead of launching the site completely afresh, existing link equity, domain authority, site visitors and many other factors can be maintained to ensure that their new website will already have an existing audience and search engine rankings to build upon.