301 Redirect Strategy and preserving your Search Engine rankings

301 Redirect Strategy and preserving your Search Engine rankings

The vast majority of the time when we build a new site, the client we’re working with already has an established website that they’re replacing. This is valuable from a search engine optimisation perspective, as instead of launching the site completely afresh, existing link equity, domain authority, site visitors and many other factors can be maintained to ensure that their new website will already have an existing audience and search engine rankings to build upon.

It is an important consideration that when a new website is launched, the redirects from the existing site are implemented as seamlessly as possible to ensure that maintaining these factors is done in the most efficient way available.

The new website would be developed on a new host server managed by us. Once the new website is ready to go live, changes to DNS settings would need to be made to point the domain to the new server. Once these settings have taken effect, the new website will appear at your domain name, and the old website will no longer be available at your domain name (although if you maintain your old hosting setup, you should still have access to your website via an ip address).

In order to ensure that rankings earned by the old page are kept, it is necessary to have set up 301 redirects, which are like change of address cards for the web.
A 301 redirect is a command used to tell search engines that a page has permanently moved, and that you want them to index the new page and drop the old one from their index.

301 redirects serve to redirect visitors from an old web address to a new one, and they also inform search engines, and web browsers that the page has permanently moved to a new address, which they record, and in time the old url is removed from their records, and replaced with the new one.

We offer 301 redirect services, costs are subject to nature of involvement (eg if development of full 301 redirect map is required), and number of redirects. More information is available on request.